The Independent Media Accelerator for Publishers

Independent media accelerator

Win the support of your community

The Independent Media Accelerator offers you the chance to gain independence and a sustainable future for your online magazine, blog or podcast. Winners will receive expert support to set up their own membership program and €2,500 to get it off the ground.

Logos for the European Journalism Centre, The Guardian, The Membership Puzzle Project and Steady


As an independent publisher, memberships give you the freedom to do what you love and the means to make it even better.

In collaboration with international experts from The Guardian, European Journalism Centre and Membership Puzzle, the European membership platform Steady is searching for publications to experience the innovative power of memberships. Our judges will select three publications to join the inaugural Independent Media Accelerator. We can’t wait to work our magic on you.

Monetize Your Content With the Most Trendsetting Technology

Memberships are the key to a media landscape filled with diverse, independent voices. Members are loyal and committed — they offer sustainable support to independent publishers like you because they love to see your projects thriving.

Boost Your Project

Apply by December 1. Win our expert support and a funding boost to go with it. Lift off in January 2020.

The Independent Media Accelerator will help you with all the important questions:
How can memberships work for you and your community?
What should you offer your members? What are the right prices?
How should you launch? And what marketing tools can you use?

We’ll build, prepare and launch your membership program

Steady’s support includes member research, mentorship and on-the-ground-training, either in your own workspace or at our office in Berlin. Together, we will build your membership program all the way from zero to earning your first member revenues in just three months.

We’ll take care of technology and integration

We will assist you with the integration of our membership technology – billing, payments, landing pages, email notifications and more – into your existing systems.

We’ll give you some funds to help get you started

You will receive 2,500 euros as an expense budget to spend on anything you need to get your membership program off the ground. In addition, we’ll waive our fees (usually 10% of your revenue) for the first six months.

The Criteria

We are looking for you, if…

  • You are a publication in a European country, not affiliated with a traditional publishing company
  • You want to connect with your audience and collaborate with them
  • You already have a community and reach more than 10,000 people per week (across email, social media and your website or channel)
  • You are prepared to start a membership program using Steady within the next three months. 

Sounds like you? Let’s get started!

The Judges

Three experts will decide the winners

Judge Judy

Good Judge at The Guardian

Ariel Zirulnick

Fund Director at the
Membership Puzzle Project

Ariel runs the Membership in News Fund to support global experimentation with Memberships in newsrooms as a new source of sustainable income.

Amanda Michel

Global Contributions Director at
The Guardian

Amanda has played a vital role in establishing The Guardians successful membership program. She is an expert on new business models for journalism.

What is Steady?

Why we do what we do

At Steady, we enable people to support the projects they can’t do without, from independent media to podcasts, videos to open source code. Because good work deserves more than a like. More than 40,000 members support Steady projects and we’re growing every day. Find out more about us.

Ready. Steady. Grow.

Apply for Steady’s Independent Media Accelerator by December 1.
Winners will be announced on December 15.

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Know someone who would be a good candidate for the Independent Media Accelerator? Share this page, use our hashtag #membershiprevolution and let them know. It might make a big impact.